Help Center / Reading the dashboard
06 · The dashboard
The Measr dashboard is a single scrolling page with a sticky section nav. Every KPI card has a tooltip with its exact definition, and the screenshots in these guides show the demo dataset; the live demo is open to you right now without any setup. Each guide below covers one section: what it measures, what the numbers mean, how the filters apply, and how to implement the tracking behind it.
06.1
Signing in, the site picker, date range, tag filter, the five dimension filters, and row-click section filters.
06.2
The audience KPI row, the engagement session-rate row, and the 12-metric trend chart, with the exact bounce and duration definitions.
06.3
Referrer-based traffic sources, the three UTM breakdown tables, and per-source bounce, duration, and pages per session.
06.4
Per-page views, entrances, exits, bounce, time on page, and interaction rate, plus the previous-page table and scroll depth by page.
06.5
Interaction elements and names, navigation clicks by surface, and exit links with their destination URLs.
06.6
The view, start, and submit funnel per registered form, and the three conversion rates between the stages.
06.7
Video milestone counts (25 to 90%), completion rates, and per-file download counts with session rates.
06.8
Device, browser, and OS distributions with per-row bounce, and the timezone-derived geography grouping.
06.9
Client-side error totals, the per-session error rate, and the sanitized error breakdown by message.
Start with filters and the header: everything above the section nav filters everything below it. Then the sections, in the order they appear on the page: the Overview health check, where sessions come from, which pages perform, what visitors click, the form funnels, videos and downloads, devices and geography, and the error monitor.
Hover the info icon on any KPI card or table column for its exact definition. The full reference, formula by formula, is in docs/METRICS.md.