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06.5 · Content & Interactions

What visitors click, and where they leave to.

The engagement layer: every CTA click, accordion open, navigation click, and outbound link, broken down by element, name, surface, and destination.

What it shows

Content and Interactions section with interaction KPIs and breakdown tables
What visitors click: interactions, navigation surfaces, and exit links.

Four KPIs (Total Interactions, Interaction Session Rate, Interactions per Session, Exit Link Clicks), an Interactions vs exits over time trend, and five tables: Interaction elements, Interaction names, Exit links, Navigation types, and Navigation values.

What the numbers mean

Metric / tableDefinition
Total InteractionsClicks on elements like CTAs, accordions, toggles: counted across all sessions.
Interaction Session Rate% of sessions with at least one interaction.
Interactions per SessionAverage number of interactions per session.
Exit Link ClicksTotal clicks on links leaving your site.
Interaction elements / namesInteractions grouped by the element type and by the derived (or overridden) interaction name.
Exit linksOutbound clicks with the exact destination URLs.
Navigation types / valuesInternal navigation clicks split by surface (main navigation, footer, breadcrumb) and by the clicked value.

Navigation clicks also count as interactions: every navigation click fires a companion interaction event, so nav engagement is part of the interaction metrics.

How the filters apply

The section respects the global filters, and the interaction and exit-link tables are clickable: select a row to narrow the section to that element or link; click again to clear. Clicking a row in Navigation types is a narrower drill-down: it rebuilds the Navigation values table for that surface, while the KPIs, trend, and other tables stay at the full window.

How to implement it

Interactions, navigation, and exit links are automatic modules: a delegated click listener catches buttons, accordions, and tab elements; the navigation module recognizes <nav> containers and classifies each click by surface; exit links fire for http(s) links to a different hostname (mailto:, tel:, and javascript: links don't count), and download links take priority: if the extension matches the download list, the click counts as a download instead. Fine-tune with data attributes: data-measr-ignore skips an element entirely, data-measr-name overrides the derived name, data-measr-interaction force-tracks an element the heuristics would miss. Full reference in tracking modules.

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