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Measr, Plausible, Fathom Analytics, Matomo, Simple Analytics, and Umami all promise analytics without the surveillance. They differ on three things that actually matter: where your data lives, what you can measure beyond pageviews, and what you pay when traffic grows. This page compares all six on those terms, including the cases where a competitor is the better pick.
Last updated: 23 July 2026. Prices checked on the vendors' public pricing pages on this date.
There is no single best tool; there is a best tool per situation, and it comes down to three questions. First, where should the data live: on a vendor's servers (Plausible, Fathom, Simple Analytics), or on infrastructure you control (Measr, Matomo, Umami)? Second, what do you need to measure: pageviews and referrers, or also interactions, form funnels, video engagement, downloads, and errors? Third, how does the price behave when your traffic grows: most hosted tools charge by pageview volume, while self-hosted tools charge a flat fee or nothing. The table below answers all three for each tool.
| Tool | Pricing model | Cookieless | Self-hosted option | Beyond pageviews | Where data lives |
|---|---|---|---|---|---|
| Measr | €19/mo flat or €190/yr, unlimited pageviews and sites | Yes, by design | Yes, that is the product: SDK + migrations + dashboard on your own Supabase | 9 event modules: interactions, navigation, scroll depth, exit links, downloads, video, forms, errors | Your own Supabase project (EU and UK regions available) |
| Plausible | From $9/mo at 10k pageviews, scales with traffic | Yes | Yes, Community Edition (open source) | Custom events and goals, configured per event | Plausible's EU servers, or yours with CE |
| Fathom Analytics | Scales with traffic, e.g. $45/mo up to 500k pageviews | Yes | No | Custom events | Fathom's servers (EU isolation for EU visitors) |
| Matomo | Cloud from €29/mo at 50k hits; self-hosted Community free | Configurable, not the default | Yes, PHP + MySQL stack you operate | The deepest feature set: events, funnels, heatmaps, session recordings (some as paid add-ons) | Matomo Cloud, or yours self-hosted |
| Simple Analytics | From $20/mo, scales with datapoints | Yes | No | Custom events | Vendor servers in the Netherlands (EU) |
| Umami | Self-hosted free (MIT license); paid cloud tiers scale with events | Yes | Yes, Node.js + Postgres/MySQL you operate | Custom events with properties | Umami Cloud, or yours self-hosted |
Prices are the vendors' published entry points as of 23 July 2026 and change with traffic tiers; check each vendor for current figures. "Beyond pageviews" describes what ships without writing custom event code: Measr auto-detects seven of its nine modules, while custom-event tools record what you explicitly instrument.
The honest answer depends on why you are leaving. If Plausible's per-pageview pricing is the problem, Measr (flat €19/mo at any volume) or self-hosted Umami (free) remove traffic-based billing entirely. If you want deeper measurement than pageviews and configured goals, Measr's nine event modules (seven of them auto-detecting) or Matomo's feature depth are the upgrades. If you simply want a similar hosted product with a different flavor, Fathom and Simple Analytics are the closest substitutes. Every hosted alternative here keeps the core Plausible promise of no cookies and no cross-site tracking; Matomo can match it, but needs cookieless configuration first.
you want a polished hosted dashboard, EU processing, an open-source escape hatch, and your measurement needs stop at traffic, sources, and configured goals.
you want a fast hosted service with long data retention and a simple single dashboard, and self-hosting is not a requirement.
you need the largest feature surface (heatmaps, recordings, funnels) or true GA parity, and you have the team to operate and tune it, or the budget for Cloud.
strict EU-only processing by a Dutch company is your deciding factor and pageview-level insight is enough.
you want free, MIT-licensed self-hosting, are comfortable running Node.js and a database, and mostly need pageviews plus custom events.
you want GA-depth event tracking on a Supabase database you own: clicks, scroll, downloads, navigation, and errors record automatically, video and forms take one line of code each, for a flat €19/mo that never rises with traffic.
Measr, Plausible, Fathom, Simple Analytics, and Umami are all designed to run without a consent banner: no cookies, no fingerprinting, no cross-site identifiers, no advertising data. Matomo can be configured cookieless, but consent-free operation is a configuration you must verify rather than the default. Two things still matter regardless of tool: European ePrivacy rules cover any storage on a visitor's device (not only cookies), and GDPR compliance is a property of your whole deployment, not a product badge. Measr documents exactly what it stores and why in its privacy and GDPR guide, so you or your counsel can make that judgment on facts.
Self-hosting is the cheapest in license cost: Umami and Matomo Community are free software, and you pay only for the server you run them on, plus your own time to operate, update, and back them up. Among paid options, entry pricing starts at $9/mo (Plausible at 10k pageviews), but traffic-scaled pricing grows with your success: hosted plans at the 500k-pageview level run $45 to 50+ per month across vendors. Measr sits in between: €19/mo flat at any traffic level, with the infrastructure (a Supabase free-tier project covers small and mid-size sites) costing nothing extra. If your site is growing, compare the price at the traffic you expect, not the entry tier.
Three tools on this page self-host: Measr (SDK, migrations, and dashboard deployed on your own Supabase project, in the EU or UK region you choose), Matomo Community (PHP and MySQL on your own server), and Umami (Node.js and Postgres or MySQL on your own server). Plausible offers an open-source Community Edition alongside its EU-based cloud. If you prefer a hosted vendor with EU processing, Plausible and Simple Analytics process in the EU. The self-hosted route is the strongest data-residency answer, because there is no processor beyond the infrastructure provider you already chose.
The live demo is the actual dashboard on real traffic. Setup on your own site takes about 30 minutes.